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This box: • • • McDonald's is an American, founded in 1940 as a restaurant operated by, in, United States. They rechristened their business as a stand, and later turned the company into a franchise, with the being introduced in 1953 at a location in.

In 1955,, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its original headquarters in, but moved its global headquarters to in early 2018. McDonald's is the world's largest by revenue, serving over 69 million customers daily in over 100 across approximately 36,900 outlets as of 2016. Although McDonald's is best known for its hamburgers, and, they also feature chicken products, items,,,, and desserts. In response to changing consumer tastes and a negative backlash because of the unhealthiness of their food, the company has added to its menu,,,. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to a report published in 2012, McDonald's is the world's second-largest private employer (behind ) with 1.9 million employees, 1.5 million of whom work for franchises.

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Logo from 1953 until 1960 The siblings opened in 1940 the first McDonald's at 1398 North E Street at West 14th Street in (at ) but it was not the McDonald's recognizable today; Ray Kroc made changes to the brothers' business to modernize it. The brothers introduced the 'Speedee Service System' in 1948, putting into expanded use the principles of the modern that their predecessor had put into practice more than two decades earlier. [ ] The original mascot of McDonald's was a chef hat on top of a hamburger who was referred to as 'Speedee'. In 1962 the Golden Arches replaced Speedee as the universal mascot. The symbol,, was introduced in 1965. The clown, Ronald McDonald, appeared in advertising to target their audience of children. On May 4, 1961, McDonald's first filed for a U.S.

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Trademark on the name 'McDonald's' with the description 'Drive-In Restaurant Services', which continues to be renewed. By September 13, McDonald's, under the guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping, double-arched 'M' symbol. But before the double arches, McDonald's used the a single arch for the architecture of their buildings. Although the ' logo appeared in various forms, the present version was not used until November 18, 1968, when the company was favored a U.S. The present corporation credits its founding to businessman in on April 15, 1955. This was in fact the ninth opened McDonald's restaurant overall, although this location was destroyed and rebuilt in 1984.

Kroc later purchased the McDonald brothers' equity in the company and begun the company's worldwide reach. Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry. Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's autobiography.